advertising and other stuff. no, really.

Wednesday, May 26, 2010

Smart cars need smart spots.

They might have them with these. It’s a series of ads slash mini films out for Smart Car. Decent approach to push the different characteristics of the car in a series of funny scenarios. Does the talk the entire way dude riding shotgun grate and maybe go on a little too long? Yes. That’s what wingmen do. Does the bury the body spoof seem to make people feel guilty about helping the Earth that they plant at night? Yes. Still, Tommy likey, Tommy want wingy. Smart USA has one of the things any auto needs though if they want to compete: A decent ad campaign. Whether people adopt the car here in numbers or not is another thing, but it won’t be because their ads sucked. Check out the rest on smart USA’s YouTube.

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