Tuesday, May 4, 2010
From CNN, Ferrari’s president Luca di Montezemolo dismissed claims that the logo on their team uniform is like a subliminal ad for Team Sponsor Marlboro:
“Frankly, I find this argument completely pointless and it is verging on the ridiculous to claim that the color red or a graphic design which shows a bar code could induce people to smoke.”
*emphasis mine as I don my non-legal cap*
That’s not the same thing. Regardless of what you think it may be doing is irrelevant if it breaks the F1 ban on tobacco advertising. (See the box for yourself. I had the damn thing upside, flat, sideways while squinting for 20 minutes and nothing.)
Assuming it is the actual logo of some sort though, it doesn’t have to necessarily compel someone to do something right then and there to have an effect. Branding presence in that case becomes more of a long-term exposure. See? Branding is like smoking! Will it make you buy today? Eh, probably not.
Just wait a few years though.*
*That’s a racing joke. No, it is.
Posted 6:42 PM