Amnesty International stops the world and melts with you.

Long way to go for wordplay, sue me. It’s real hard not to do an award-winning spot when you’re lobbed a softball theme like human rights, AIDs or whatever, along with a large budget. (Shhh, it’s not, you know it’s true.) Beautiful spot for Amnesty International though, again. Unfortunately, some of the 58 remaining countries that have the death penalty are the hardest to convince. Yes, hope springs eternal, but some of them don’t even budge on global warming; think they care about abolishing the death penalty?

(Clip via AgencySpy. Agency: TBWA Paris.)