Wednesday, June 16, 2010
Gimmee a Bava... er, Bud. Ambush marketing strikes again as Bavarian Beer gets booted from Soccer City Stadium at the World Cup. The beer brand had given away orange dresses as part of a store promotion weeks prior. They had small tags on the side, hardly visible. (Above right.) The problem is that when 40 women sit together wearing the same color dress, someone will notice–YA THINK? Spread it out next time meine damen. (Since Budweiser is a sponsor and the only beer allowed there, any brand trying to steal a little glory can find themselves in legal trouble.) But they weren’t the only ones. An announcer at the games was fired for supposedly using free tickets to also help Bavaria promote themselves.
Posted 12:32 AM