Just put a kitten in it.

Oh, and little hats. Proving that Cute babies and pets on YouTube is hard equation to screw up. Lake Street Creamery is a “mobile ice cream parlour” out of Glendale California that until now, you probably never heard of. But, they make a mean kitten video. Almost 36,000 views in four days on the one above and around 29,000+ on the other version. Assuming half are repeat views, 30,000+ people know about them already—and they haven’t even lunched the business yet. Scout Jr. and its mom Speedo also star in other vids getting views pets doing cute stuff tend to get, about 1.3 million on one and somewhere around 600K collectively on reposted clips, all in less than a week.

What kittens do here though is nothing more than make you feel good about watching something cute, because eating ice cream should be as pleasurable, amirite? It’s not a deep insight, but since it’s ice cream, what more than that do you need. They have simple writing, simple production and a cool retro vibe on their site too. (Check them out on Twitter too.)