Chevrolet Corvette ZR1 now ready for liftoff.

Dan says it’s a reassuring thing going on here in the new Corvette spot. My first reaction was headed more towards irony, in that we seem to be moving away from certain aspects of space exploration to focus on others. Hope being the one thing we had during the U.S. Space Race so nicely depicted in the Getty footage here. The country also had a leader in Kennedy who issued the challenge that sent men scrambling towards a difficult goal. Hope also seems to be the one current theme that *most* American auto ads are banking on: hope in our history, hope in returning to the way things were, and hope in selling some cars.

As rocket themes go though, Cadillac still owns a pretty nice execution itself.