advertising and other stuff. no, really.

Thursday, July 15, 2010

J.C. Penny pushes the envelope while living on the edge of paradigm-shifting marketing-speak.

From WTBJO, say goodbye bloggers and hello... haulers. Haul vlogs, to be exact. The shoppernistas who throw up video reviews of their shopping trip that day? J.C. Penny just bought their way into this hottest review trend by giving away $500 gift cards to shoppers if they buy and review stuff. No lines crossed there, huh. Of course not. As chief marketing officer Mike Boylson says, they’ll replace bloggers. Sure, no, yeah, they will. Who wouldn’t trust a paid review of a brand’s products from a high school teen.

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