advertising and other stuff. no, really.

Tuesday, July 27, 2010

Make the logo smaller.

Who knew: Smaller logos on fancy brands is classy! Big ones on cheaper? Not so much. So says a new study in the July issue in the Journal of Marketing. Well, in the Journal of the Real World, it’s been that way for a long time. While new money can sometimes be accused of living large and obnoxious, exclusive is about preventing access by a larger audience. Deep, huh.

No comments: