Tuesday, July 27, 2010
Who knew: Smaller logos on fancy brands is classy! Big ones on cheaper? Not so much. So says a new study in the July issue in the Journal of Marketing. Well, in the Journal of the Real World, it’s been that way for a long time. While new money can sometimes be accused of living large and obnoxious, exclusive is about preventing access by a larger audience. Deep, huh.
Posted 1:58 AM