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Wednesday, August 18, 2010

Burger King’s “consistent voice.”

You mean, generic, watered-down? Okay, so the King is a character that’s hardly wallpaper in the way the Quaker Oats guy is, but the stereotypes used to push him are. I LIKE BIG BUNS. We getting into Taco Bell territory here or what? Sure, appropriating pop culture for commercial purposes is what we do, but be smarter, cleverer than that. The low-hanging fruit approach to grabbing the easiest, stereotypical references first is the problem. (Read the full story at Kiss My Black Ads.)


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