Monday, August 30, 2010
Brad will not only cook your meal and give your mom a book, but he’ll pick out your pad. So will Ryan, and so will Trevor. Look, let’s just let Old Spice own the space of parodying what a Real Man is because it’s uninhabitable for the next 10,000 years. I know I’m working on anger issues with my therapist, but I’ve never wanted to punch a screen more. Not to mention the link that you can supposedly click which goes nowhere. For an online *viral* ad, I guess this is what they call true integration.
Speaking of, typing it in then takes you to a generic coupon site having nothing to with the clips? Is this the best that can be expected when a Big TV shop mindset takes non-digi/social aim at the net? This is what drives smaller digital/social/interactive shops nuts, when they see the budgets put behind larger content efforts like this, knowing what they would’ve done with the same money and just a little more integration. Gotta do more, man. Gotta do more. If you are going to venture into OS land, then go all-in. Take these three dudes and set up in a fake real dating site, or at least tab one off Facebook. Get people involved with real man/dating horror stories. It’s Johnson & Johnson—they got the bucks.
HELP ME HELP YOU.
(Agency BBDO, Toronto)
Posted 4:07 PM