advertising and other stuff. no, really.

Sunday, August 22, 2010

It’s Ok to use cardboard cutouts in your ads.

There’s something about the way the *victims* are treated as inanimate objects by the abuser that makes this New Zealand campaign interesting. The other subtext is that It’s Ok to say something when others won’t. Not sure the payoff at the end works though with the mate wanting to have a chat coming off more like he just wants to go have a beer.

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