“A muse has the ability to inspire the artist to create in ways they wouldn’t otherwise contemplate.”

Yes, but a body double is still a body double in Marc Ecko’s new Muse ad campaign with everyone’s favorite hashtag Lindsay Lohan. Unless her body was racked with crank bugs, throwing her head on another model’s body is bullshit and a new low for the industry. But hey, it’s advertising and fashion—what’s real and what’s not, and does it even matter?