Stay drenched my friends.

We’re just now completely flooded with cool executions of product attributes that any brand can own. For example, Dos Equis’ Stay thirsty is a great line, but face it, that could be for any brew. Here, if true, Drench’s brains perform best and stay drenched lines could be for any beverage, no? That the name is in the tag bails it out. The smiling kid also humanizes an otherwise dreary sci-fi scenario. KIDS LOVE FUNNY FACES, apparently. (Song: Gap Band’s Oops Upside Your Head.)

(Agency: Smith and Jones.)