Sunday, September 12, 2010
Do these Lee jeans make my stereotype look too big?
But it’s okay because it was woman doing it to a guy. It’s almost cute, more fun that way, right? And does Mike Rowe look a little *too* surprised that she’s not his girlfriend?
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2 comments:
I'm always amazed at how strong brand identity (or call it prejudice) is with jeans. In the 1980s Lees were far behind Levis, and I still would be reluctant to wear them. Which is stupid, because Levis fell out of coolness in the 1990s, and Gap jeans fit me best now (not sure where they are in the positioning ladder), and you know Wrangler is probably below Lee despite the animal-naked-people-dead-in-swamp campaign, and I'm sure the hipsters who shop in Manhattan know other brands far above Gap.
You don't have to agree with my personal hierarchy, but admit it, we all are biased with jeans brands. Which is stupid, because they're all cotton. The only real differentiation is we have different size asses. Go, branding.
Different sizes, sure, I get that. But if that’s a guy tugging on a woman like that? More uproar than a Qur’an burning.
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