“Explosive gameplay.”

Sure, any PR is good PR, but shitty timing is another thing altogether. What do you do when the plot for your video game that’s about to release is based on an oil rig takeover—a month before one of the largest oil spills in history. Oops. You can wait to release (if you can afford to), or stay on schedule and hope people understand that you had the theme in mind long before any tragic event in the Gulf. (Yeah, cuz people are smart like that.) Check out the story here.