Google now serving pizza.

Type in “Google” and “overkill” and this is what you get:

A) What in-house ads look like?
B) Pizza?
C) All of the above.

While the first few spots were clever, the recent voice spots and now this pizza search *mini epic* takes aim at but misses the utilitarian simplicity found in Apple’s ads. Instead, we get condescension masquerading as clever. While you may want pizza (or at least be able to order no matter where you are), would you really want that in the middle of an operation, or with goats on a hill? Not sure I really need to be told what to do with a search result either. A Google pizza though wouldn’t be bad right about now, now that they suggested it.