How do you target just 70 influencers who probably get a ton of schwag already? Hang out in their bedroom. HOTEL bedroom. BMW placed helmet decal invitations on mirrors in the rooms of PGA golfers asking them to come out and join the brand at the test track. That’s some microniche focused fun kids. Housekeeping you want me leave chocolate on pillow? YES HAVE SOME. Complimenting the cling is some branded M&M’s bling.
(Agency: Baldwin&.)
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