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Thursday, October 21, 2010

A buddy will help you move — a good buddy will help you move a body.

NOT that I’d ask First Direct’s Buddies to do that, but the bank across the pond is there when you need them. For anything. Shelf assembly. Martial arts training. Piggyback rides. NAME IT. Although it’s not real, it’s a spoof app called, well, the... Buddy App. If banks were this helpful, I’d move to London. Still, it’s a pretty extensive production, nicely shot with decent skits that have fun with the idea of a buddy who helps you with anything other than banking. There’s another clip in the series with more interaction between the locals and the Buddies. 

(Agency: Mindshare.)

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