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Tuesday, October 26, 2010

Just live it.

Cool experiment for Nike where various runners were given shoes and told to create a piece of art that “challenged the function of the shoes, using sport as an inspiration.” Editing together shots from all over Europe, Jim Campbel faked a running effect in front of the camera and synched the rhythm to an edit of Peaches’ Do Ya. The spirit of the piece lives in the swapped tagline Live.

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