Pharma that doesn’t suck...

can be found with hospital advertising. Okay, two different sides of the same coin. One is heavily regulated and the other is not. Typically though, most hospital spots can address broad themes in ways general pharmaceutical work can’t. And ain’t it nice to not see a shitload of warnings about “Seeing your doctor?” This latest work for Abington Memorial and their cancer care unit is simple and straight-forward. The ultimate consequence of cancer and what could have been is avoided in a series of one-shot takes. Beats 4-hour erection warnings.

(Agency: Devito/Verdi.)