advertising and other stuff. no, really.

Sunday, November 7, 2010

Call of Duty: Black Ops — now seeking shelter for gamers.

“There Is A Soldier In All Of Us” is embodied here by gamers of all sorts living out their fantasies. What else do you need to connect the two worlds? The only other campaign I thought did this as well was the old Ratchet and Clank work. While I always thought Monkey Man was more dangerous musically, the Rolling Stones’ Gimmee Shelter works just as well here as the expected choice lyrically. Solid spot.

(Agency: TBWA\Chiat\Day.)


Andy Jukes said...

Was that Jimmy Kimmel near the end?

(I’m up here in Canada with a DVR. Can’t remember the last time I saw a TV commercial for anything.)

mtlb said...

Sir, it was.