AdPulp further stokes my paronomasiaphobia with Sears’ all-out Santification. It’s Santalicious! The hybridization of holiday shopping personalities and holiday is now complete in a series of spots for their holiday shopping central. Name a shopping personality, and a bummed out Santa tries to deal with them in a series of Guest from Hell videos. (One after the jump.) Also, see what I did there adding a little Facebook/Twitter integration? What would also be SEOmazing is if his elves would link their Twitter back to the main site. Look at me regifting SEO advice! Props at least for not letting Rudolph and his crew roll up on 26s though. Word... play.
(Agency: Y&R, Chicago.)
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