Getting their RÖKKs off.

See what I did there? Yeah, you did, didn’t ya. This is the first effort from RÖKK Vodka’s new *creative directors* The Lonely Island. Yeah, that Lonely Island from I’m On A Boat fame. The upstart vodka decided to go out and hire Andy Samberg, Akiva Schaffer and Jorma Taccone, figuring they would do for the brand what no agency could, in effect cutting out the middle man. See what they did there?