Here at KAHLÚA, we call it delicioso.

So much for sacrifices at the alter of the gods. KAHLÚA’s new campaign hits the same tongue in cheek vibe of Dos Equis’ Most Interesting Man – shhh, it does — mostly because of the Penélope Cruz knock-off, who sells it so hard you can’t refuse her. Watch her throw out more Spanishness after the jump...

(Agency: TBWA\Chiat\Day NY.)