PlayStation 3 adds more awesome.

Only category firing on all cylinders right now? Games, with bigger launches than movies. I know, like condom ads, hard to mess up, right? Find a title loved by its community and give them some ads that reinforce the goodness. Well, it’s also a hard category to do differently given all those titles. PlayStation’s in a groove as spokesman Kevin Butler returns, this time as VP of Add More Awesome for Gran Turismo 5. HE’S A PROFESSIONAL CLOSED-COURSE STUNT DRIVER TOO. “Mr. Butler is a professional driver on a closed course. Do not attempt.” It’s good shit – what more do you need? HOW ABOUT A REAL FAKE TV FAMILY. (After the jump.)