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Sunday, December 12, 2010

Be the man.


When you’re out getting hammered this holiday, get a ride home. DIDDY DOES IT ALL THE TIME.  CÎROC vodka is handing out 2,000 $25 *free* rides to you, the man with “yellow cabs and participating livery car services [...] rides on MTA, PATH, and NJ Transit” in Manhattan. (Next giveaway dates on December 17 & 25.) That’s $50K for 11 miles worth of pubcrawl. Based on current NYC cab rates, that means you can start drinking in Chelsea, hit Midtown, then back again – with tip! I dig the responsibility of the brand to offer the service, but damn, that’s a lot of cash to spend on a safe rides program in one city. Join up with them on the App, T and the F lines.*

*No T in the NYC subway system for now, but see what I did there with the subway humor?

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