BMW wants you to stare into the sun.

Sorta. AFTER IMAGE EFFECT IS THE NEW SUBLIMINAL SUGGESTION. Replicating the moments after you look at the sun and close your eyes, they flash a logo, then when you close your eyes later, it appears and fades from view. Of course, a lot of it also exploits the rods and cones rushing round in response to light-dark stimuli, but that doesn’t make for sexy ad action where dreams live and logos fade. Now, don’t you feel targeted, as a group?

(Via, via.)