Monday, December 13, 2010
Sorta. AFTER IMAGE EFFECT IS THE NEW SUBLIMINAL SUGGESTION. Replicating the moments after you look at the sun and close your eyes, they flash a logo, then when you close your eyes later, it appears and fades from view. Of course, a lot of it also exploits the rods and cones rushing round in response to light-dark stimuli, but that doesn’t make for sexy ad action where dreams live and logos fade. Now, don’t you feel targeted, as a group?