Sunday, December 5, 2010
I love this Dodge Journey and Challenger spot that’s been running with Michael C. Hall on voiceover. Like the exploding monkey spot, it does something that the industry should get behind: Take over the shite masquerading as local auto dealer commercials which undermine the main brand message. I know it’s a general market spot for a specific event, but this is what happens when you let a real agency do the creative as this could easily scale down to the local level. I know there are the generic spots that local dealers customize by throwing their logo over the standard running footage, and as much as I love tacky local spots – I’d have no problem seeing a brand’s AOR take over duties on all the work to maintain consistency.