advertising and other stuff. no, really.

Monday, December 20, 2010

If you see something...

Oh, like our TSA messages? Nothing like an domestic abuse/human rights/condom ad for the agency reel, especially this work for France’s Fédération Nationale Solidarité Femmes. Only thing I condone less than violence against women is an insight that feels wrong, although I’d agree with the message here – if I saw it happening. But whoever does? Abusers are really good at one thing: a Jeckyl and Hyde public/private persona that makes you doubt they would ever do something awful. “What, that? Oh, that’s nothing. She fell.” The execution, while sensationalized, just undermines the point even more because the guy hitting his wife in front of their mailbox? Is doing that shit behind closed doors, and if the victim won’t say anything out of fear, not much the police will do. Instead of a friend’s silence, address the silence of the victim because they need a way out. (More abuse after the jump.)

 (Agency: WCIE, Paris.)

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