advertising and other stuff. no, really.

Friday, December 3, 2010

Prepare to be replaced.

See, if we use CGI talent, then we don’t have to worry about things like feeding them or paying extra if we end up behind schedule. Wave of the future! Kimberly Clark’s UK brand Andrex trades its longstanding use of real live dogs and their human voiceover bit for honest to goodness real fake pups. I couldn’t tell them apart, actually! I’m not bummed they used CGI, I’m just more creeped out about the attempt to mke the dogs human by walking upright. While real dogs and human voices still may be fake, at least the dogs still seem like dogs.

(Agency: JWT, London.)

(Via Brand Republic.)

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