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Saturday, January 29, 2011

The Big Unit's Chillin’... His landscape is thrillin!!!

I used to feel bad for Just For Men. Slightly more appealing than an FSI, they’re doing as much as they can with a very conservative approach. The vibe they have is one which is skewered by Old Spice, and as much as the candidate needs a younger look before he gets hired approach irritates me, their sports series is growing on me. (This is the only clip of the spot I could find; not sure why there’s timecode on just one scene.) The brand though is probably seeing good sales and attributing it to the amazing robotic delivery of Clyde Frazier & Co. Cheesy copy doesn’t hurt the cause either, and this Randy Johnson spot is no exception.

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