Monday, February 28, 2011
Aside from a repeat of the Diet Coke spot from last year’s Oscars, Hyundai probably had the coolest *tech* moment with their iPad spot above. That’s not saying much though. Not sure why there seems to be so many mediocre spots for one of the larger TV events of the year. Yes, brands may have spent a lot on the Super Bowl and don’t care about the Oscars, but then why settle for bringing the average. The only thing worse than the show trying to self-referentiate itself with Anne Hathaway’s insufferably forced “Young and hip” vibe was JCPenny trying to be as insufferably younger and hipper. (Their Twitterivia aside, look at any of their older spots have the same vibe.) People will likely also go on about how reading Twitter was more fun than the actual event. My 80,000 updates aside, all this will do is reinforce the need for both to feed off each other. Can’t tweet the snark unless you have something working tearing apart, and with ABC announcing during the show that they will be running the show for another decade, Twitter looks to have plenty of material.