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Friday, February 4, 2011

How to bring your company down in 140 characters or less.

Via Copyranter comes another cautionary tale of looking both ways before tweeting on the information superhighway. Attention brand spokesflacks: Don’t make a bad situation worse with a disingenuous apology about an original remark gone bad, especially one that treats your audience like fools. You obviously meant to make light of the situation. I WOULD RATHER YOU JUST APOLOGIZE AND BE ON YOUR WAY.

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