Friday, February 11, 2011
Jim Beam says...
Get a celebrity to shill for your brand. Nothing else matters. Actually, I’m saying that. Seriously. If I had the money on a brand, it’s what I’d do. I love Willem Defoe, but this could be for any spirits brand that says they’re bold.
(Via.)
(Agency: Strawberry Frog.)
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You're not the only one who likes Willem Dafoe.The creative team that came up with this concept does, too.
I think this spot reeks of someone wanting to work with him and in pulp fiction genre. Aint nothing wrong with that. Unless you're the client paying for your dream to come true. And it if it was a hit in ROI terms, well...that would be grand. But now this guys gotta answer why Jim is not flying off the shelf.
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