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Thursday, February 10, 2011

When your product kills itself.

What do you do when your product is a staple of illegal activity that you also profit handsomely from? That’s the longstanding challenge Rustoleum apparently decided to take on as they switch to a new type of nozzle for their spray paint, that in effect, will likely kill business among their most hardcore users. Oops... or maybe they woke up one day and decided enough was enough: time to phase out of the graffiti game and focus on another demo. Like... the weekend project warrior who wants to throw a fresh coat of paint on their patio furniture. Yeah, I could totally see that being a bigger draw.


1 comment:

Cynthia Maniglia said...

Don't forget HUFFING.