Little by little, getting interactive ads to work within the confines of stream video sites has been limited to a pre-roll of whatever the brand is running on TV. Here with Lexus, their content shows signs of life in terms of playing with the surrounding environment. I saw this :30 on Hulu and dug the way it mimics an interface, instead of just running a straight spot, you could click through various areas of the screen. It’s not cutting edge as far as digital goes, but compared to the baby steps major brands are still taking within the space, it’s a start.
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