Steve Jobs on advertising.

Here’s Jobs on branding and Apple’s values in 1997, prior to the introduction of the Think Different campaign. Sure his whole pitch is measured and rehearsed, and the campaign itself immersed itself in borrowed interest, but those things are secondary to him knowing what Apple is about. Fanboy or not, one comment sums up what Apple does better than most:

“It’s impossible to not become a Steve Jobs fanboy. Look at this guy. In shorts, discussing marketing for his company in a way which an average person can understand. No bullshit. No paradigm shifting. No synergies. No Dilbert Speak.”

(Via.)