Wednesday, March 2, 2011
McArby’s.
This new Arby’s ad and its “It's Good Mood Food” line could be any fast – excuse me – fast *casual* brand. It’s tongue-in-cheek vibe is trying less harder than Wendy’s Red Wig did, but it could be for any of them. Ironic given A) The disaster that campaign was for the brand and that it’s part of Wendy's/Arby’s Group and B) Eat enough and you won’t be feeling good long. Back to the spot though. Further proof that brands in this space can’t do anything other than food porn or odd/overly happy characters. Don’t all these places satisfy your need for comfort food? #rhetorical
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2 comments:
My theory. Client dictates abound. Im going to give the creatives of all the bad ads I've seen lately benefit of the doubt.
My Everyman husband saw Arby's first scene with actors on the chairlift and groaned. Couldn't stomach any more. Kinda like Arby's food.
Most ads are safe today because agencies want to make the client happy by making them happy in the meetings. But if ya got nothin' to lose or lost it already and ya got an agency that's willing to say 'go with me on this one.' and the client agrees, well - home run. I'm thinking specifically of Chevy v. Chrysler.
But I digress. Back to Arby's. First impressions are a bitch. It was a dirty, filthy food joint when I was growing up and my opinion aint changed. Although I love me an Arby's roast beef with some horsey sauce about once a year.
Arby's is good. Campaign is not. Tagline is clever, though.
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