Donate yor werds.

UNICEF - Donate a word from Katharina Schmitt on Vimeo.

Okay, cheesy headline, so what. Very cool idea for UNICEF by a couple of Miami Ad School ad students Lisa Zeitlhuber and copywriter Katharina Schmitt. For every misspelled word you generate in Google Chrome, there’s an option for you to donate it, in theory reinforcing the idea that somewhere kids can’t spell because they need education. Two things jumped out about this though. Yes it’s a simple yet effective idea, but one that should transcend any one browser. (Share that shit kids.) Secondly, the article ends with a call for Google to hire them – not an ad agency. In this instance, it’s not about a digital vs. traditional divide in advertising agencies, but whether students should even work in one versus going the way of a dot com.

(Via.)