Monday, July 11, 2011
Grinding it out in... India.
Promo film time, this one being for Oxelo Skateboards. Featuring riders hitting India in a lush little short where locals watch in awe as they grind the shit out of whatever surface they can find. Only nit about it is that compared to some of the other films I’ve posted here, this one felt like that thing I hate about Amazing Race: a bunch of clearly well-off people with expensive gear trouncing through yet another culture. Not saying the riders in this aren’t nice guys, it’s just this vibe of a place only being valuable as another conquest and nothing more. It works when it explores how locals get turned onto a sport, it works less so when it comes off like an homage to the riders themselves. There’s some nice little moments that you want more of though, like the school kids at the end jumping on a board. That’s universal stuff.
(Via.) Studio: Studio Ores And Guilhemmachenaud.com.
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2 comments:
I do get the "Amazing Race" effect in this one. It's a shame, because there could have been an opportunity to do something cool at a local level.
I think Nike did a much better job playing in a similar place with their "Pool" project: http://wildrumpus.net/blog/2011/6/1/dont-call-it-a-viral-nike-pool-video.html.
I do get the "Amazing Race" effect in this one. It's a shame, because there could have been an opportunity to do something cool at a local level.
I think Nike did a much better job playing in a similar place with their "Pool" project: http://wildrumpus.net/blog/2011/6/1/dont-call-it-a-viral-nike-pool-video.html.
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