Saturday, July 2, 2011
I’ve written a lot of lines to sell a lot of things, but there’s always been a no-fly zone when it comes to certain topics, like this country’s anthems. When it comes to this new Fourth of July spot for Old Navy and the way it rewrites the lyrics to America (My Country, ‘Tis of Thee), some comments in discussion threads tell people like mahself to lighten up. Nah, that ain’t happening. Instead, here’s my counter-offer. Even tacky as hell commercials from local car dealers don’t ‘go there’ when it comes to rewriting an American classic - because they know it’s America who buys their stuff. Getting attention for a brand via polarizing work is one thing, but it also needs to be smart work.