advertising and other stuff. no, really.



Tuesday, September 6, 2011

Fini.

Sorta.

So there we are, three bloggers under one new rooftop called AdVerve.

The new deal is called AdVerve, a merger of three very distinct blogging voices: Darryl Ohrt from Brandflakes For Breakfast, the always Live + Uncensored Angela Natividad, and myself. Are we tearing our blogs down to build the new AdVerve condo? Not exactly. They'll stay live as we spread the word and migrate our audiences to our new home.

Our voices won't change, and that's a large part of why we decided to merge. Three distinct POVs sharing a common vibe of advertising, design and all things net. In other words, a little something for everybody.

Never the same perspective, always full of surprises. What you always loved about any of us individually, you can now get in one place. We may even jump in on topics together.

We're also changing the dynamic of the AdVerve podcast. That means more free value for you. Because it's all about you. And on AdVerve, you'll always get three for the price of free.

AdVerve, forever.

Darryl, Angela + Bill

13 comments:

Anonymous said...

Um, could you at least decide if it's spelled Adverve or AdVerve?

copyranter said...

Good luck, Bill.

mtlb said...

@cr - Thanks Mark.

@anon - Your choice.

M.M. McDermott said...

This sounds like trouble. In a good way. Or a bad way. Which is good, too. congrats, Bill!

vinny warren said...

best of luck to you all.

Anonymous said...

I wanted to go with Adverve, but you went ahead and changed all the references in this post to AdVerve. Goddamn.

BTW, in the past, say, 20 years, have you seen any industry examples of mergers that have worked? Just please don't call AdVerve the Blog of the Future.

I pray this doesn't effect your Ad Age Power 150 rating. That would be tragic.

mtlb said...

@anon - Peanut butter and chocolate have been doing pretty well so far. Beer & chips.

As for my 150 rating, that shit tanked months ago. I'm in the 250 range. We wouldn’t be able to submit for six months anyway. I'm big in Turkey though, so that’ll have to get me through.

Anonymous said...

Ha. I actually meant industry mergers like ad agencies. Although I guess Reese's Peanut Butter Cups were boosted by advertising efforts. Who takes credit for beer and chips?

I've never really been clear on the Ad Age Power 150, especially when I've never even heard of the top blogs on the list. I guess I'm not among the power players.

You should do a retrospective on your blog masthead updates over the years.

shaun. said...

looking forward to it!

Chris Baccus said...

All of Turkey is looking forward to the new merger.

Sincerely,
A Turkey in Texas.

Advertising Agencies said...

I wish you all the best!

Cynthia Maniglia said...

Great idea - I'll check it out.

Daniel Milstein said...

That is so true. As an author and business man, I can relate to how you said "Three distinct POVs sharing a common vibe of advertising, design and all things net. In other words, a little something for everybody". I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!