Some might consider it played out to do one thing every day for a year and then document it, but there’s still value in it. I’ve covered that theme here from time to time, because I like how repetition becomes something bigger when you stop to look back. Len Kendall’s and Daniel Honigman’s 3six5project is one such example. I dug it from the first time he explained it to me, so I joined in. Initially, it featured bloggers taking one day of the year and writing 400 words for that day, but it’s grown into something bigger.
What it became was more than a glorified dear diary assignment as people started revealing some very personal stuff. Along the way, prominent names from the advertising and marketing spaces joined in, even catching the attention of NBC’s Ann Curry who submitted a piece. It’s now going to be a featured panel at SXSW in addition to the project’s next phase in 2011.