Inevitable that a brand would run a page takeover like this. Didn’t mind too much though because there are more obnoxious attempts out there. But then I saw that it was for the Prius and obviously timed to the release of their latest epic Harmony. While I don’t fell a campaign ever needs to have the same execution wherever it appears, this felt like a missed opportunity to tie in the background flower people of that spot still fresh in my head.
Or maybe Toyota just prefers heavily Photoshopped backgrounds.