Male Activists Want Volvo to Award Ad Account to Euro.

I usually leave Ad Age stuff to others to cover, but this one is upping the WTF? factor big time. It’s bad enough we have skittish brands pulling spots with suicidal candy bars, but this househusband lobby needs to chill. So in their opinion, Arnold makes ads for other clients that portray men in a bad light so Volvo should award the work to Euro. WELCOME TO THE FUCKING CLUB. It’s advertising and it’s about three things, well, four maybe, but in no order:

1. HOT CHICKS IN BEER COMMERCIALS.
2. (See no. 1.)
3. Guys as bumbling idiots.
4. Happy kids eating macaroni and cheese.

That’s it. Guys, I don’t like being portrayed as a bumbling idiot who doesn’t understand women either, but make no mistake, you’re getting your Vulva Volvo in an uproar over something every agency does. If Euro had a shot at landing the Home Depot account worth a few hundred mill, and it also meant showing guys tripping over their dicks while the wife fixed the sink, trust me, Euro’s taking the biz and doing that spot.

Tags: Volvo, Husbands and Fathers