We’re gonna need a bigger TOS.

Overly dramatic readings of Apple’s iTunes EULA by Richard Dreyfuss, but still, how cool if celebs actually read a brand’s TOS.

A 1984 that was exactly like 1984.

Nods to their Super Bowl epicness aside, this gem was everything wrong and right about that decade. It’s a promotional video used for a dealer meeting, and no worse really than the hype-filled clips that any company still throws together today, but man, what a feeling!

(Via Gajitz.com.)

The way they were.

Dig the hot sexy Apple website action from 1997. Hardly compares with the sleek experience of theirs today.

Apple to buy Facebook?

Now there’s some good old-fashioned American speculation. Not sure Apple could fix the little slice o’ heaven that is the Facebook UX party I love so much, but, never say never. Pokes sure would look a whole lot sleeker though.

The Apple iPad ad they don’t want you to see?

Okay, it’s Newsday’s ad for their app (which is on the iPad in the spot), but supposedly iGod isn’t happy with his new toy being used as a fly swatter. Unconfirmed reports say Apple has issued a cease and desist, but given what BlendTec regularly does to their toys, my armchair inner lawyer says they have no case. Which becomes the stepping off point for some issues with the brand as a whole.

One of the topics discussed this week as part of our Social Media State of the Union panel during Baltimore’s Ad Week was how Apple doesn’t use social media. I say it does, even if indirectly. For weeks prior to the must-have release, Jobs gets his fanboy minions lathered up, who then spread conspiracy theories across the blogosphere as to just what will be released.

He plays them perfectly—and they play long.

Apple introduces Ping. Why?

Join another conversation? I want to listen to music, not talk.

So as I sit here blogging angry while streaming Blip, I’m wondering how a brand like Apple, one that wrote the new rules on how people access and buy music, one with a leader like iGod who goes to great lengths to *get it right* before releasing music devices that wrote the new rules, could put out Ping.

I try a lot of things out before deciding if it works for what I need or not, and immediately I knew this was a fail, for no other reason than its interface feels corporate and lacks the features the majority of music sites offer. Others who have issues with it too, and hopefully Apple pulls the plug faster than Google did with Wave.

Apple’s iFanaticism – or attention to detail.

“The moment I realized the LED was mimicking breathing (I first experienced it with a white iMac) was the moment I realized just how far Apple goes to make computers for humans.”

As opposed to gnomes, but yes, I get the commentator’s point. Apple creates an intuitive experience melding software and hardware. The boring chart above represents their patent for a status light on Macbooks that replicates the typical 12-20 breathes per minute rate of most people in a resting state. While not a big fan of the pulsing in a dark space, I appreciate its origin.

(Via.)