Truckvertising.

More like fuelvertising as Denver’s Great Divide Brewing Co. has their trucks take longer delivery routes, which means you get to spend more quality time with big-ass copy. Not a bad approach. Think off all the brands you identify with by their trucks. (Bigfoot Yeti version after the jump).

Truckvertising.

Snapped this image from the road up near me and I thought, either this guy’s got serious problems with tailgators who won’t back off, or he majored in philosophy. Then I thought, how cool would that be, driving around with arbitrary thoughts the size of bumper stickers on steroids. Sure beats the ones I’m seeing out here from the heartland’s information highway, but maybe not as good as Covenent Transport’s company slogan-on-its-sleeve approach across the back of every truck:

(Small blue sign on the right.)

“It’s a child–not a choice.”