Poker is huge business. Celebrity tournaments on cable. Websites ‘teaching’ you how to play. Feature films like Rounders. Which means you can afford a spread in the front of ESPN the Magazine. I recently gave props to the Mag for its design and layout. But this ad just sticks out like a sore thumb. (click to enlarge)Wouldn’t it be psyche out your opponents? And the quotes in the body copy should say ‘...read people,’ because what the ad doesn’t mention is that most of your opponents online are actually software programs set up by the ‘predators’ from Party Poker’s other ads to ‘read’ your patterns. (Your online ‘tells’ ya big poker playin stud ya: HEY he’s surfing porn while he’s on with me, he must have a full house.)
So good luck grabbing the monitor and trying the Vulcan Mind Meld with HAL on the other end to read those thoughts. I’m out. This ad’s too rich for my blood.
Tags: advertising, Party Poker, brands, viral
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