New Kohl’s campaign for their transformation nation uses the hit from the late Stuart Adamson and Big Country, albeit a cover version. Hey, every band sells out eventually, right? Just can’t rememer a brand using an entire song as the basis for it’s campaign to introduce a new fall line and save the world. After all, in a big country, dreams stay with you – along with that wonderful brown suede jacket.Next up: Kajagoogoo for Payless shoes.
Tags: advertising, Kohl’s, brands, Big Country, viral
4 comments:
Is it creepier for campaigns to use songs by dead people or images of dead people? I eventually forget song use. But I will never be able to scrub from my brain the sight of Sammy Davis Jr for Applebees or Audrey Hepburn for Gap.
And I was at the mall the other day and the Gap had Audrey everywhere. So much for Sarah Jessica.
Oh, yeah! SJP: too old. But a cold, dead Audrey Hepburn: just right. I just don't get that.
I hate that they're using that song. it is (or was) a very non-ironic emotional song.
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