Saw this ad and thought, Ford’s going to do something cool with an iPod and a Milan. And even though VW already had the iPod thing, I figured, hey, Ford’s trying with this tie-in. Two things though.First, girlfriend looks fed up and ready to bail. Nice brand message.
Second, when you want to ‘view details’ it takes you to a product section on Ford’s site that doesn’t describe how and where the iPod connects. (I’m no idiot – much – I can figure it out, that’s not the point.) You just shouldn’t have to drill down 50 levels to MULTIPLE STORAGE UNITS to find a pic of an iPod, let alone any mention of the word at all. Even Sirius gets a plug on a site that seems to want to downplay the whole thing.
Tags: advertising, Mercury Milan, brands, viral
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